Fun Fact Friday: NY Home Fashions Market

As the name suggests, the "market" is located in New York City.  The Garment District to exact.

Library of Congress Prints and Photographs

The Garment District, also known as the Garment Center, or Fashion District, is the neighborhood that lies between Fifth Ave. and  Ninth Ave., from 34^th to 42^nd Street.  

This area has been known since the early 20th century as the center for textile manufacturing and design. In fact, in 1910, 70% of the nation's women's clothing and 40% of the men's were produced in this neighborhood.

Less than one square mile in area, the neighborhood is home to the majority of New York’s showrooms and to numerous major fashion labels.  

Encompassing all aspects of the fashion process – from design and production to wholesale selling.  

m.style showroom 2012

Twice a year (March and September) I have the opportunity to meet with new and existing customers “buyers” from all over the US, Canada and South America. 

m.style will be one of more than 400 “vendors” showing at this show. 

For new customers, this is a time to get to know each other, explain the brand and design philosophy, and see the “line” or product up close.  For existing customers, we discuss our current business together, any special projects or needs they many have, and I share all of the new patterns, color and trends for the upcoming season. 

At the conclusion of the meetings, the buyer will make a commitment to a pattern(s) for production or will ask for samples to be sent to their office for a larger review meeting called a “style out”.   I will touch upon the style out process in next weeks post.


Till then, keep style'n

m.style in the news 2-25-2013

m.style moves into another new category

Home Textiles Today Magazine: 2/25/2013

New York - m.style is introducing window panels at next month's New York Home Fashions Market, along with an expanded assortment of shower curtains and duvet covers.
Founded in 2009 by former Bed Bath & Beyond assistant buyer Monika Murray, m.style specializes in what she calls "fast and fearless decorating," with colorful, spirited prints. Starting with shower curtains (she did a term at Blonder Home Fashions after leaving BBB), Murray has carefully built out her assortment.
"I equate the time at Bed Bath & Beyond as college," she said. "I learned the jargon. I learned the expectations. I learned the challenges. It's a fantastic company, but I realized I was not as suited to be a buyer as I was a product developer."
With a big push from her husband - "He literally kicked my behind and said go and do this" - she got underway.
Shower curtains are custom-colored to match the best-selling towel shades of the moment, she said. The duvet covers, which debuted late last year, all feature concealed zippers and retail from $79.00 to $89.99.
"I always want my product to be better than you expected," said Murray.
m.style is now moving into to window treatments as a decorating solution. "What shower curtains do for the bathroom, window curtains do for other rooms," she said.
The company will offer four base cloths as well as grommets and tab tops. Curtains will be packaged as a pair of panels with an average retail target of $39.99, "if not less," said Murray.

m.style out and about 2/22/2013

You just never know where you'll find m.style!

 

This weeks sighting comes from Scott Shafranek.  While looking for homes in his area of Charlotte NC, he spotted the Full Bloom pattern in this video for "2023 Bay Street in Chantilly".


Thanks for your great eye Scott!!!

http://www.youtube.com/watch?v=hPCAnSzhx7M&feature=player_embedded (check out 1:07 of the video)


A special thanks to Savvy + Co Real Estate for the great video