As the name suggests, the "market" is located in New York City. The Garment District to exact.
The Garment District, also known as the Garment Center, or Fashion District, is the neighborhood that lies between Fifth Ave. and Ninth Ave., from 34th to 42nd Street.
This area has been known since the early 20th century as the center for textile manufacturing and design. In fact, in 1910, 70% of the nation's women's clothing and 40% of the men's were produced in this neighborhood.
Less than one square mile in area, the neighborhood is home to the majority of New York’s showrooms and to numerous major fashion labels.
Encompassing all aspects of the fashion process – from design and production to wholesale selling.
m.style showroom 2012 |
Twice a year (March and September) I have the opportunity to meet with new and existing customers “buyers” from all over the US, Canada and South America.
m.style
will be one of more than 400 “vendors” showing at this show.
For
new customers, this is a time to get to know each other, explain the brand and
design philosophy, and see the “line” or product up close. For existing
customers, we discuss our current business together, any special projects or
needs they many have, and I share all of the new patterns, color and trends for
the upcoming season.
At
the conclusion of the meetings, the buyer will make a commitment to a
pattern(s) for production or will ask for samples to be sent to their office
for a larger review meeting called a “style out”. I will touch upon the style out process in next weeks post.
Till then, keep style'n
Till then, keep style'n
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